A Wonderful Earthly Undertaking of Etnies : Buy A Shoe, Plant a Tree


ONE MILLION and counting…



The etnies Buy a Shoe, Plant a Tree project started in 2011 when etnies Owner and CEO, Pierre-Andre Senizergues decided to invest in the future by planting a tree in the Costa Rican rainforest for every pair of Jameson 2 Eco shoes sold. The following year, the program expanded to Brazil and the next phase of planting will take place in Africa. Thanks to the help of a partnership through Trees for the Future, the reforestation program has expanded to three continents in five years. etnies is proudly celebrating the milestone of reaching one million trees in the Buy a Shoe, Plant a Tree program.

Etnies has planted over ONE MILLION trees in the Buy a Shoe, Plant a Tree reforestation program across THREE different continents in only FIVE years.

The reforestation project is now proudly supported by the Jameson Bloodline. For every shoe purchased within the Jameson Bloodline collection, a tree will be planted in areas of the world that desperately need the reforestation help, representing your individual contribution and commitment to the planet.